A Breton crisp company is revelling in global attention after a social media post from British pop star Dua Lipa including the brand’s products went viral.
Brit and Grammy award winning popstar Dua Lipa posted a photo on her Instagram page of a shopping basket in a French supermarket, containing nothing but her Louis Vuitton handbag and three packets of Brets crisps.
The three packets had different flavours: braised chicken, honey mustard, and ‘Fromage du Jura’.
The pic was part of a round-up of recent photos from the star posted in a group, with the caption ‘a week can hold… apparently everything’.
As of February 11, the post had gained over 850,000 likes, with many commenting on the crisps themselves, including the official Brittany tourism and Brets Instagram accounts.
The Brets page also reposted the story with the caption ‘One Brets is all it takes’, a spin on the singer’s global hit ‘One Kiss’.
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Many other fans commented on their favourite Brets flavour in the comment section of the singer’s post, as well as complimenting her taste in French goods.
Unique flavour combinations
Brets is a popular brand in France, famous for its unique crisp flavours in distinctive packaging and proudly supporting its Breton roots.
The company was created in 1995 in Saint-Gérand (Morbihan) and is today the most popular flavoured crisp brand in the country.
Other tantalising flavours from the brand include French-inspired Camembert, Tartiflette, Aligot, Roscoff Onion, and Carbonade Flamande, as well as international Kebab, Falafel, Carbonara, and woodfire pizza.
She often posts about visiting France and enjoying French wine and cuisine in other social media posts.
The pop star has previously spoken some French in interviews, and recorded several English-French songs with French-speaking artists including Angèle and Pierre de Maere.
